On Purpose Self-Assessment
On Purpose Self-Assessment
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How to use this survey


The assessment is focused on eight core principles:

• Purpose driven
• Purposeful leadership
• Infectious communication
• Distinctive customer experience
• Continuous innovation
• Cult-like culture
• Distinctive employee experience
• Experience measurement


Complete the eight sections of the survey, rating each individual statement as accurately as you can, using the following criteria:

Your organisation:

5 - is dramatically different
4 - is distinctly different or market leading
3 - is average
2 - has considerable room for improvement
1 - your organisation does not currently focus on this area