How to use this survey
The assessment is focused on eight core principles:
• Purpose driven
• Purposeful leadership
• Infectious communication
• Distinctive customer experience
• Continuous innovation
• Cult-like culture
• Distinctive employee experience
• Experience measurement
Complete the eight sections of the survey, rating each individual statement as accurately as you can, using the following criteria:
Your organisation:
5 - is dramatically different
4 - is distinctly different or market leading
3 - is average
2 - has considerable room for improvement
1 - your organisation does not currently focus on this area
